Brand Ambassador/ Retail Sales Associate

Job Description - Brand Ambassador/ Retail Sales Associate

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Title
Brand Ambassador/ Retail Sales Associate

Summary
Reporting to the Retail Manager, Brand Ambassadors play and integral role of shaping the
Publican House brand. Working in a fast paced, high-energy environment, our Brand
Ambassadors represent and promote the Publican House and its products through customer
service in our on-site Retail Store, at events, and through conducting on-site brewery tours.
This position will require a flexible work schedule for approximately 15-30 hours per week with
variances based on weather, seasonality and needs of the business. Weekend availability
(Friday – Sunday) is mandatory.

Duties & Responsibilities
Retail Store
• Deliver a great experience by engaging with customers in a positive, friendly and
courteous manner; helping customers by listening and answering questions; and by
showing appreciation for their patronage and loyalty.
• Count money in cash drawer at the beginning and end of shift to ensure accuracy.
Reconcile totals at end of shift to point-of-sale system.
• Understand products and services and be able to communicate this information to
customers when asked.
• Process payments by cash, debit and credit and issue receipts, refunds or change to
customers
• Ensure beer fridge is fully stocked at all times.
• Clean & fill growlers
• Answer phone enquiries and direct calls to the appropriate individual.
• Maintain a clean and orderly retail space.
• All other duties as required/requested

Events (mainly Farmer’s Markets at this time)
• Organize the items needed for event including tents, tables, beer jockey boxes,
glasses, lighting, signage and ensure all items are clean and in good working condition.
• Transport items to event location and assemble booth in a timely manner.
• Promote Publican House products and services to increase company’s brand
awareness and to generate new sales opportunities.
• Greet and serve event attendees in an outgoing and friendly manner. Understand
products and services and be able to communicate this information to customers when
asked.
• Provide photos to social media manager to capture our attendance at each event and
provide a good visual representation of the overall event.
• At event conclusion, dismantle booth, clean jockey-boxes, and pack other event items
in an organized and efficient manner.
• Return items to event locker and ensure the items are clean and organized for use at
the next event.
• Provide a follow-up written assessment for the event to include ticket sales; sales
volumes by beer style; observations, comments and criticisms around all aspects of the
event including weather; location; event organization and its execution.
• All other duties as required/requested

Tour Guide
• Conduct on-site brewery tours.
• Communicate knowledge of the Craft Beer Industry in various market sectors including
Brew Pub, Retail Store, LCBO, Beer Store and licensee accounts.
• Explain the history of the Publican House Brewery and Pub; its award-winning beers;
styles of beer it produces; alcohol percentages; beer and food pairings.
• Explain the basic brewing techniques from start to finish including: brewing ingredients
(hops, grains, yeast); milling process; cooking process; fermentation process; brewer’s
and assistant brewer’s roles and responsibilities; packaging process for cans, bottles
and growlers; and packager’s role and responsibilities.
• Explain the different uses for spent grains—feed for livestock, ingredient in cooking and
baking.
• Provide Q&A sessions following each step of the tour.
• All other duties as required/requested

Knowledge, Experience & Qualifications
• Exceptional customer service skills. Prior serving experience is mandatory.
• A passion for great beer and a strong knowledge of beer, the brewing process and beer
styles
• Experience working in a fast-paced environment
• Outgoing with strong public speaking skills
• Excellent communicator, personable, warm and friendly with a positive attitude
• Smart Serve certification
• At least 18 years of age or older
• Ability to work flexible and occasionally long hours
• Must be available to work primarily evening and weekend shifts
• Formal Beer Training, i.e. Cicerone, Prud’homme, etc. is considered an asset
• Valid Driver’s License is required.
• Ability to lift/ move up to 100 lbs., able to stand for extended periods of time (8 hours).

Publican House is committed to celebrating diversity and to creating a workplace culture that
embraces individuality. Diversity at Publican House means a workplace where individual
differences are recognized, appreciated, respected and responded to in ways that fully
develop and utilize each person’s talents and strengths.

At Publican House, we are also committed to creating a workplace free of barriers that is
accessible to all. Where requested, and in consultation with the applicant regarding his/her
individual accessibility needs, all reasonable accommodations will be made available to
persons with disabilities to support full participation in our recruitment processes.

Publican House is proud to be an equal opportunity organization and takes pride in our
recruitment and hiring standards.

Please send resumes to resumes@publicanhouse.com. Please note the position you are
applying for in the subject of the email.